Tenant Representation · Capital Markets
One of the first problems Craig solved for Howard and the rapidly growing Starbucks Corporation was the urgent need for more space, with expansion built into the deal, for both their HQ and roasting plants.
The solution to the HQ was to partner with Frank Stagen and Kevin Daniels, the building owners, to redevelop a 90-year-old Sears warehouse into the iconic Starbucks HQ, converting storage space into an initial 250,000 SF of Class A office space leased for up to 25 years at 1/3 of market rates.
"Most real estate people are transaction-driven. Kinzer is relationship-driven. When you meet someone who's as interested in the relationship as the transaction, that's a rarity, an anomaly. It gets your attention."
Howard Schultz, Chairman Emeritus / Starbucks Corporation
At the same time, Craig negotiated adjacent expansion space in the HQ building of up to another 1.1 million SF, planned to meet Starbucks' growth over the next 20 years, at the same below-market rates, exercisable any time with just 30 days' notice, in increments as low as 5,000 SF, with no holding cost. The adaptive reuse was proof of Starbucks' environmental consciousness: the warehouse was one of only two out of 20 similar nationwide not to be demolished.
"As a landlord, I sat across the table from Kinzer during tough negotiations. I was consistently impressed with Kinzer's ability to take on very complex transactions and come up with creative solutions that worked for all parties."
Frank Stagen, Former CEO / Nitze-Stagen & Company, Inc.
Starbucks stores and customer demand were growing much faster than the planned supply of roasted coffee. Craig brokered the development of Starbucks' first standalone roasting plant in Kent, Washington — completed in record time to meet overwhelming demand during the first holiday season after the company went public. Craig then led the siting and development of their six roasting plants in North America and Europe.
"Kinzer has the ability to tackle unique projects that require additional services, such as working with government agencies, navigating land use challenges, and creating strategies related to our competition. Kinzer knows how to identify meaningful financial metrics for our company, and then structure a deal to obtain the maximum value."
Norma Miller, Former Director of Corporate Facilities and Real Estate / Starbucks
A 500,000 SF satellite headquarters was needed in Pioneer Square with ample parking, with the first parking garage in the region built 40 feet below the water table. Unfortunately, just as the project completed, the Great Recession hit. Starbucks asked Kinzer to accept an unsolicited $30M all-cash offer from the prior owner.
Craig asked for more time. He quickly leased 83 King/505 as the local HQ for Dell/EMC, then negotiated the sale of the building for $123 million — less than two years after that first unsolicited offer, and four times the price originally on the table.
"Kinzer convinced our CFO to hold off on selling 83 King/505. After we reluctantly passed on the initial offer based on Craig's advice, he then leased the building and sold it for four times as much!"
Jay Phillips, Former Director of Corporate Facilities / Starbucks
Public Sector · Acquisition
Craig, along with Deputy Mayors Levinson and Watt, saw the opportunity to acquire Key Tower, renamed the Seattle Municipal Tower. Craig simultaneously negotiated with the building owner under a cloud of foreclosure and each of the seven banks holding the debt, without an Intercreditor Agreement.
The deal achieved a 50-cents-on-the-dollar purchase price, tax-exempt financing, and the nation's first high-rise municipal campus. It remains one of the most successful and complicated real estate transactions in the City of Seattle's history.
"Kinzer was very innovative, resulting in a creative win-win situation for everyone involved. Kinzer developed a great partnership with our organization — his knowledge of the market was invaluable, and his approach was highly effective in supporting our mission."
Norm Rice, Former Seattle Mayor and CEO / Federal Home Loan Bank of Seattle
This was followed by Kinzer's off-market purchase of an adjacent full block assemblage for the City's Justice Center.
"Working with the public sector — dealing with elected officials and community input — is quite different from working in the private sector. Kinzer has a successful track record in both, and very few do. Craig has a strong commitment to the community, which also sets him apart."
Anne Levinson, Former Deputy Mayor / City of Seattle
Civic · Land Assembly · Negotiations
Craig secured the last of over nine acres needed for the new ballpark, moving 26 tenants and negotiating over 35 transactions, all in just six months, to meet the scheduled demolition for the start of Ballpark construction in time to host the All-Star Game.
This included the unenviable task of negotiating with Burlington Northern Railroad to acquire land between their railroad tracks for the stanchions supporting the movable roof, while simultaneously finding new locations for 25–30 tenants, including a methadone clinic.
"Looking back, I still think the job we asked Kinzer to do was truly impossible, a fool's errand. The fact that Craig accomplished it all in time was nothing short of a miracle!"
Bob Wallace, CEO / Wallace Properties and former Board Member / Washington State Public Facilities District
Eighteen years later, Craig was appointed as a board member of the Washington State Public Facilities District to assist with the negotiation of a new 25-year, multi-billion-dollar lease with the Mariners. On his own initiative, Craig built an Excel spreadsheet far more detailed than what the hired advisors were using — discovering several material issues exceeding hundreds of millions of dollars.
"Craig is all about integrity. He takes the trust put in him very seriously, and over numerous years and deals, taxpayers have been fortunate to have someone of Craig's experience and expertise on their side."
Dale Sperling, Retired CEO / Unico Properties and Former Board Member / WSPFD
WSPFD Board Role
"I sat next to Craig for several years on the WSPFD Board. He works very hard and knows his stuff. Result? Anyone reporting to the board better have their act together."
Dale Sperling, Retired CEO / Unico Properties
Civic Negotiation · Land Assembly · Development
It took a candid conversation in the middle of a parking lot, support from Mayor Greg Nickels, and some nudging people out of their comfort zone to begin Kinzer's multi-year journey of confidential negotiations.
This culminated in convincing the Seattle Mayor, City Council (and the public) to sell 1/5 of the iconic Seattle Center, putting the Center's parking underground and up-zoning the unprecedented Downtown 12-acre assemblage for the Gates Foundation HQ. A legacy property could remain as such, but with a renewed and larger public mission, contributing to the soul of Seattle.
"The job Kinzer performs and the results produced are phenomenal. Craig is simply the best at what he does."
Julie Humling, Former Real Estate Director / the Bill & Melinda Gates Foundation
HQ Relocation · Off-Market Acquisition · Incentives
Confidentiality is sacrosanct with Kinzer. Craig didn't even know who the client was for 18 months. Russell's decision to either stay in Tacoma or move its HQ to Seattle was extremely controversial, spanning the tenures of three CEOs.
Just as the first signs of the upcoming recession were coming into focus, Kinzer foresaw the probable FDIC takeover of WaMu. Just before control of all assets transferred to JP Morgan, Craig set up Russell's parent company to acquire the high-rise in an off-market acquisition at 30 cents on the dollar. Craig simultaneously secured $50 million of incentives/tax credits from the City of Seattle.
"Kinzer led us through a complex process to help ensure that our headquarters decision was in line with our business vision; he always exceeded our expectations."
Andrew Doman, Former CEO / Russell Investments
HQ Campus · Site Assembly · Strategy
In searching for a site to develop Alaska Airlines' headquarters campus, Craig initially leaned toward a site near the first Sound Transit station south of the airport. But Chairman Brad Tilden had a better vision: a site as close as possible to the airport and training center, to honor the 20,000+ employees who visit headquarters daily and directly impact the customer experience.
With lesson in hand, Kinzer quietly assembled 7 acres in off-market transactions, directly across the street from the training center and SeaTac airport — the perfect location for the new hub of Alaska Airlines headquarters campus and its future expansion.
"When I think of Kinzer, trust and value are the first things that come to mind. When circumstances unexpectedly change, he immediately recognizes it and quickly pivots."
Brad Tilden, Chairman and Former CEO / Alaska Airlines
HQ Relocation · Creative Strategy · Tenant Rep
Tech firm F5 Networks loved its low-rise campus on Elliott Bay, but was seeing its recruiting and retention challenged by ever-increasing I-5 traffic. As a global company, F5 also used 10,000+ room nights per year across Seattle hotels.
Kinzer partnered with F5, suggesting they think outside the box: a vertical HQ campus with a long-term lease of all 500,000 SF of office space in a new mixed-use development (renamed F5 Tower), with immediate access to I-5 and I-90, along with a 400-room hotel on the lower floors of their new HQ building.
"Kinzer's community-oriented approach to real estate was as critical to F5 as his market expertise. His counsel helped F5 relocate its headquarters to an office that reflects the best of our employees, our business and our city of Seattle."
François Locoh-Donou, President & CEO / F5
Urban Tech Campus · Site Selection · Strategy
On behalf of Adobe Systems Northwest, Kinzer led the site selection and negotiations for the development of the first large urban tech campus in Seattle. The initial direction by Adobe's California executives was to locate on the Eastside, in a space like their San Jose offices.
Craig worked with local leadership to persuade California that Adobe's Northwest headquarters should be different: a downtown tech campus with a recruiting edge for young workers seeking the lifestyle and energy of an urban environment. The resulting 275,000 SF Seattle headquarters in Fremont was a precursor to many tech firms that followed — on the leading edge of Seattle becoming one of the most robust tech hubs in the country.
"Craig is a genius at creating leverage. This site was a differentiator and gave us an edge in recruiting that other tech firms would soon emulate."
Julie Humling, Former Director of Real Estate and Facilities / Adobe
Joint Venture · Tax Strategy · Tenant Rep
As one of the largest law firms in the state, Davis Wright Tremaine needed 100,000 SF for their headquarters. The firm wanted ownership benefits but didn't have time for a build-to-suit.
Craig structured a joint venture where DWT became the part owner and anchor tenant in Century Square (then under construction), passing construction risk to the developer while the firm received significant tax benefits through "special allocations," a strategy that came from Craig's time as a CPA and tax attorney.
"Rarely do you get an MBA, CPA, attorney, and broker all in one package."
Jim Judson, Partner / Davis Wright Tremaine
Research Campus · Off-Market Acquisition · Development
Kinzer's relationship with Seattle Children's Hospital started two decades ago. In 2005, new CEO Tom Hansen envisioned the Research Institute growing from just 20,000 SF to eventually 2 million SF in downtown Seattle.
Craig discovered an off-market 215,000 SF state-of-the-art lab building about to go empty as GlaxoSmithKline was being acquired by Unilever, negotiating a bargain purchase priced as an empty building. He simultaneously assembled two adjacent downtown blocks, turning a short-term fix into a long-term solution providing potential for almost 2 million SF for SCRI's future urban campus.
"Kinzer truly cares about his clients; he really took the time to understand our organization. Any firm can search for property, but Kinzer creates an opportunity that's a perfect fit for your long-term needs."
Dr. Tom Hansen, Former CEO / Seattle Children's Hospital
A couple of years later, Craig convinced SCH to redevelop the old Qwest Building (1915 Terry Building) — slated for demolition — by negotiating a pre-lease with Amazon that had the new tenant paying for GC insurance and a completion guaranty. Instead of a $5 million demolition cost, this redevelopment created an instant net value of over $100 million to Children's. The new 540,000 SF "Building Cure" brings the total SCRI downtown campus to over 1.1 million SF.
Civic · Site Strategy · Development
Craig was engaged by the Seattle Public Library to identify and acquire a site in downtown Seattle for their transformative new central library. After conducting an exhaustive search and short-listing three potential locations, Craig and Seattle Librarian Linda Jacobs made a bold recommendation: the best relocation was no relocation at all.
He recognized that the library's existing Fourth Avenue site offered the optimal location for what would become an iconic civic landmark. Craig orchestrated the complex transition, securing temporary space while the original 1960s-era building was demolished. In its place rose Rem Koolhaas's now-legendary glass-and-steel masterpiece.
"The Kinzer team continues to exceed my expectations, especially when it comes to getting results on complex, challenging projects involving many stakeholders. Kinzer's credibility with all the decision-makers allows everyone to reach consensus and sets all parties up for the best possible outcome."
Honorable Greg Nickels, Former Mayor / City of Seattle
Law Firm HQ · Financial Strategy · Tenant Rep
Then the largest law firm in the Northwest, Bogle & Gates was seeking 250,000 SF for a new headquarters. Through the selection process, one detail stands out: while explaining cost alternatives using net present value, an attorney asked Craig to meet separately and explain the concept.
What started as a one-on-one meeting turned into a presentation to over 40 attorneys, primarily litigators, explaining time value of money. It was an early sign of what would become a hallmark of Craig's approach: bringing financial rigor, education, and clear communication to every assignment.
"Craig was amazing in guiding our firm to its new headquarters at Two Union Square. He has a unique combination of brilliant financial engineering, along with finesse and integrity in deal-making."
Irwin Treiger, Former Chairman and Partner / Bogle & Gates
Joint Venture · Creative Financing · Development
Kinzer was asked to facilitate the Joint Venture between the six largest hospitals in Western Washington, known as the Hospital Central Services Association (HCSA). After structuring the JV, Craig sited, financed, and had built a $75 million state-of-the-art facility to be owned and operated by all the hospitals — with the added challenge that Hospital CFOs requested the facility be developed without any financing or guarantees from the JV or any of the hospitals.
Kinzer developed a creative form of 100% financing from multiple lenders. This 100% non-recourse project financing would not have been possible without team member Dean Allen and his company, McKinstry, who went outside their wheelhouse to serve as lender for the last and most risky portion of the capital stack.
"Craig surrounds himself with the best in the industry. Thus, you can really trust Kinzer to always provide the best possible results, whether he executes to a solution, creates an opportunity, or usually both!"
Paul Berger, Former CEO / Hospital Central Services Association (HCSA)
Off-Market · Adaptive Reuse · Confidential
Intellectual Ventures required a discrete, standalone building for their 80,000–100,000 SF lab, which houses sensitive inventions and experiments across numerous fields of science and technology. IV also wanted their "invisible" lab as close as possible to their I-90 headquarters.
Kinzer discovered a 100,000 SF nondescript structure that looked like a bomb shelter, empty for years, formerly housing Almac Electronics, located in "plain sight" about a 10-minute walk from IV headquarters. Built entirely of reinforced concrete, it was quietly controlled and redeveloped in an off-market transaction to meet all of IV's criteria.
"Kinzer delivers real estate solutions that match our innovative spirit. I was impressed with his ability to stay nimble, truly adapting and communicating with our fiercely data-driven culture and decision-making process."
Geoff Deane, Former General Manager and VP / Intellectual Ventures Laboratory
Unconventional Space · Adaptive Reuse
A pioneer in low-earth-orbit satellite networks, a precursor to what SpaceX and Starlink are today, Teledisc was founded by Craig McCaw and Bill Gates. They wanted a unique and functional headquarters, but not something corporate or glamorous.
Craig found a large Bellevue warehouse and converted it into a two-story office building with a 35-foot clear atrium, growing from 70,000 to 100,000 SF and housing 500 employees. This early assignment demonstrated that Craig could match unconventional clients with unconventional spaces.
"When Kinzer is involved in a deal, they study your industry and then figure out the absolute best real estate solution for your business — now and in the future. That's true added value."
Russ Daggatt, Former CEO / Teledisc
Unique Criteria · Adaptive Strategy
Generra was one of the most successful clothing manufacturers and retailers in the United States. With a majority owner from China, their new headquarters had to satisfy traditional feng shui principles — guidelines for arranging spaces to harmonize people with their surrounding environment. For example, the site had to be downhill from banks and not too close to the Space Needle, in case it fell.
With one of the most unique sets of relocation criteria Craig had ever encountered, he found the perfect site located in uptown Seattle with great views, demonstrating his adaptability to client requirements that go far beyond typical real estate metrics.
"Before I hired Craig, I heard someone call him 'the Michelangelo of Real Estate.' At the time, I thought it was a little bit much. But now I get it."
Daniel Prentice, Co-Founder / Generra Clothing Company
"
The Michelangelo
of Real Estate
Daniel Prentice
Civic · Historic Preservation · HQ Relocation
After the first Sound Transit ballot measure was approved in 1996, the newly formed public agency needed to transition from temporary space to a permanent headquarters of approximately 60,000 SF.
Craig discovered a location that was both civically meaningful and transportation-oriented: Seattle's Union Station, a former passenger rail terminal built in 1911, located directly adjacent to the Seattle Transit Tunnel and International District Station. The headquarters would literally sit atop the very infrastructure Sound Transit was created to build and operate.
"Kinzer is just passionate about his clients. He is really fun…and kind of crazy."
Jan Hendrickson, Former CEO / Sound Transit
Feasibility Analysis · Mixed-Use Development · Civic Strategy
King County Executive Dow Constantine envisioned transforming seven contiguous blocks of County-owned property into a compelling, high-density mixed-use civic development: office, residential, and retail — creating a new center of downtown Seattle positioned between Yesler Terrace, the International District, Pioneer Square, the Waterfront, and the Financial District.
Kinzer's assignment was to complete a feasibility analysis examining various scenarios, from maintaining the status quo to maximizing density, and calculating the value King County could unlock. The resulting public report provided a conceptual plan for both the downtown redevelopment and new county facilities in SODO. The estimated value of King County's real estate ranged from $500 million to $1 billion.
"I have followed Kinzer's career for decades; his creative genius combined with his dogged determination has resulted not just in aspirational visions, but the actual execution of legacy projects that can be seen throughout our community. I expect Craig will only enhance his future contributions to our skyline."
Dow Constantine, King County Executive
Beyond Transactions
Kinzer Partners' knowledge of the Puget Sound area and track record of discovering unique sites and opportunities are well known in the industry, but Craig feels his passion and connections to the community through the years are more important in the long run. Kinzer Partners has provided services for the Salvation Army, University of Washington, Sound Transit, Seattle Cancer Care Alliance, Forterra, Seattle Central Library, Fred Hutch, the Bill and Melinda Gates Foundation, Seattle Children's Hospital, and more. Kinzer Partners' work also includes considerable pro-bono work for smaller non-profits like Mary's Place.
"Craig was one of the first in our market to recognize that multi-disciplinary teams were a differentiator, offering clients a broad scope of real estate services. It led to decades of shared successes on behalf of the City of Seattle, Adobe, The Bill and Melinda Gates Foundation, Russell Investments and Seattle Children's."
David Victor, Co-Founder and Managing Director / Seneca Group
"Kinzer's credibility with all the decision-makers allows everyone to reach consensus and sets all parties up for the best possible outcome."
Honorable Greg Nickels, Former Mayor / City of Seattle